Pepsi has decided to promote its new, and somewhat questionable, limited edition cinnamon flavoured Pepsi Fire through the Snapchat platform. It will involve putting Snapcodes on millions of Pepsi cans and bottles from May 22 to the next eight weeks … Continue reading Building Brand Equity through the Snapchat Platform
In this day and age if your opening up your own business, one of the very first approaches to marketing your brand will likely be online through a 3rd party source… with Facebook and Google as prime candidates. With Facebook … Continue reading Are digital metrics reliable?
Imagine walking with your friends in a busy shopping centre, and for the sake of this scenario imagine your group were of the same ethnicity and age. Its been a long day so you all decide to take five and watch … Continue reading VMO’s Programmatic Product – More Harm Than Good?
Is TV Advertising starting to become less effective? I ask this because Digital Advertising expenditure has increased a staggering 22% last year from $59.6 billion in 2015 to $72.5 billion in 2016, according to the Interactive Advertising Bureau. This is, however, … Continue reading Digital Advertising is overtaking TV Advertising
In this day and age we as consumers are now being exposed to Artificial Intelligence (AI) at an increasing rate. It is becoming the norm to interact with AI on a daily basis in buying products, asking about the weather or telling Alexa to track … Continue reading The Future of Artificial Intelligence and Marketing
Most of us are only familiar with brands using social media to gain exposure, engage with consumers and drive sales… but now McDonald’s is now using Snapchat to recruit its newest employees! Yep you read that right, the fast … Continue reading Is this the new innovative approach to job hiring?
Digital marketing in all its forms and glories is now the modern age advertising platform for brands. However, that doesn’t mean that it goes without its faults… we saw this first hand on my post about YouTube’s boycott, where the … Continue reading The need for the ‘human touch’ in Digital Marketing